MIU MIU
PET COLLECTION
To broaden its customer base, Miu Miu should expand its product line to include luxury pet accessories, aligning with the growing market demand, particularly among Gen Z consumers. This move not only taps into the lifestyle market but also retains current customers while attracting new ones interested in luxury items for both themselves and their pets. The brand can maintain its signature pink color palette while incorporating other Miu Miu designs into the extended pet line, thus differentiating itself from Prada, which does not offer a similar pet range.
October, 2023
Atlanta